JSON-LD schema is a way to add structured data to your website in a format that search engines and AI answer engines can understand. It’s a key technology for Answer Engine Optimization (AEO) — helping your content appear in rich results, featured snippets, voice search answers, and AI summaries like Google’s SGE, Bing Copilot, or ChatGPT search plugins.
What Is JSON-LD?
JSON-LD stands for JavaScript Object Notation for Linked Data. It’s a lightweight, easy-to-read way to describe information about your web page using structured data.
It’s used to help search engines understand:
- What your page is about
- Who you are (person, organization, author)
- What kind of content you’re offering (FAQ, Article, Product, etc.)
Unlike microdata, JSON-LD doesn’t need to be mixed with your HTML — it’s added in a single <script> tag inside the <head> or <body>.
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “What is JSON-LD?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “JSON-LD is a type of structured data that helps search engines understand content.”
}
},
{
“@type”: “Question”,
“name”: “How does JSON-LD help with SEO?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “It enables rich results in Google and helps answer engines display your content clearly.”
}
}]
}
This tells Google that your page has FAQ content, and it may show these questions directly in search results or voice answers.
How JSON-LD Helps with Answer Engine Optimization (AEO)
Answer engines (like Google’s SGE, Bing Copilot, or AI voice assistants) don’t just read your page visually like humans — they scan structured data. JSON-LD helps them by giving:
- Clear, structured context about your content
- Precise relationships between topics (Question → Answer, Person → Organization)
- Confidence in showing your answer directly in results