Making your website AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) ready means optimizing it for AI-driven platforms (like Google SGE, Bing AI, ChatGPT, and other LLMs) that extract and present direct answers instead of just search results.
Here’s how to make your website both AEO & GEO ready:
✅ 1. Content Structure Optimization
🔹 Use Structured Data (Schema Markup)
- Implement JSON-LD schema using Schema.org
- Key types:
FAQPage– for FAQsHowTo– for tutorialsArticle– for blogsProduct,Service,LocalBusiness– for services or shopsWebPage– for general pages
✅ 2. Create Answer-Engine Friendly Content
🔹 Focus on:
- Short, direct answers at the top of pages (like summaries or “TL;DR” sections)
- Well-formatted FAQs (structured properly in
<h2>or accordion) - How-to Guides with clear step-by-step lists
- Comparison tables, bullet lists, and definition boxes
Example:
<h2>What is AEO?</h2>
<p>Answer Engine Optimization (AEO) is the process of optimizing your content to appear in AI-generated answers from platforms like Google SGE, Bing AI, or ChatGPT.</p>
✅ 3. Use AI-Optimized Content Blocks
Auto-generate:
- FAQs from your existing content
- Summary sections
- Quick answers for each topic
📌 You can use tools or plugins like:
✅ 4. Multimodal Optimization
GEO includes images, videos, and other content.
- Add descriptive alt texts
- Use OpenGraph & Twitter card metadata
- Create transcripts for video/audio content
- Optimize images for mobile and fast loading
✅ 5. Optimize for Conversational Queries
Train your content for natural language queries:
- Use Q&A format
- Use conversational titles: “How does…”, “What is the best way to…”
- Answer related follow-up questions
✅ 6. Speed, UX, and Mobile Optimization
- Use Google Lighthouse to analyze performance
- Ensure mobile-friendliness (responsive layout)
- Fast loading time: target < 2.5 seconds
- Core Web Vitals should be “Good”
✅ 7. Enhance Crawlability and Indexing
- Submit sitemap to Google/Bing
- Use proper internal linking
- Avoid duplicate content
- Make sure content is public, indexable, and not behind logins or JavaScript
✅ 8. Local and Entity Optimization (Optional for GEO)
- Use Google My Business
- Add
LocalBusinessschema - Link your site to Wikidata, LinkedIn, Crunchbase etc.
- Be referenced by authoritative sites
✅ Bonus: Use Tools for Automation
You can install or use:
- 📦 WordPress Plugin: Make Website AEO & AI Ready
- ⚙️ Python Library:
answer_engine_optimization
Need Help?
We can help set up your site with:
- Automatic FAQ generation
- Schema injection
- GEO-rich content creation
- Plugin integration
Let us know if you want a free AEO audit or a plugin setup.